Ownership
UX-UI Design
design system
User-testing
Prototyping
Handoff
Complex budget management
Numerous vendors involved
Various regulations (especially for extreme activities or multicultural aspects)
Multiple stakeholders who want to influence the process
For vendors, Purple provides a dedicated dashboard to manage customers, receive requests, submit proposals, and manage their ongoing event leads.
Full-cycle UX/UI, from concept to delivery.
I led the end-to-end UX/UI process across both planner and vendor experiences — from early concept to dev-ready delivery. This included translating the marketing site’s visual identity into product design, and building a scalable design system from scratch.
My responsibility
UX UI ownership
design system
UI design
Prototyping
User-testing
Handoff
My interfaces
CEO & Co founder
UX research
Ukraine Developers
Agency Founder
Copywriter
Business goals and KPI's
Reduce drop-off
during planning
Reduce mid-process abandonment by 20%
Grow user base
Add 200 new planners and 50 vendors monthly
Maya Etstein UX research
From Prototype to Insight
Interal Event Planner
(HR / Office Manager)
From insight to Opportunity
Designing with Users in Mind
At every step, the planner can collaborate with others and consult about their decisions with the Collaboration panel
At this 2 views dashboard the planner can gain insights after the event is finished and learn from them for future events.
"I want to keep all the information about the events I organise in one place"
a new area added to the system where the planner can manage an annual events plan and see the whole picture.
Reducing Drop-Off
with Smarter Progress Design
I refined the planning sidebar by reorganising the steps and adding visual progress indicators to help users easily track their journey.
Impact
These UI and UX improvements were crafted directly in response to user needs — and they helped reduce drop-off, improve clarity, and drive real engagement across the platform.
Design system
The startup needed tools to rebuild the entire platform while implementing the new branding. The big challenge was to create a good user experience while considering the backend that had already been developed.
Dev Handoff
“ Perach work has demonstrated unparalleled design capabilities.
She has created our entire design system and has done so with talent, creativity, and dedication, which is a rare combination. Pearch is hard working, self starter and in constant lookout for trends and innovation - which makes her an absolute asset”.
