Perach Yosef

Jammers: when music connects people

B2C Mobile app

Jammers is a mobile app that helps musicians connect with the right partners to share or develop their skills and enjoy music.

A student project, created as a part of my studies at 6b studio
Concept, UX-UI design | 2022

Passion Project

User-Research

Concept development

Wireframing

UI Design

Prototyping

Some background...

My partner, Doron, is an experienced musician. Our living wall proudly displays his guitar collection, which always grabs attention. Surprisingly, he plays only about 20 minutes per week.

Over the years, he has jammed with music partners and even started a band. Since it's difficult to coordinate as life becomes busy, most of the time, he finds himself playing solo.

My goal: Providing musicians an easy way to coordinate with the right partner wherever and whenever it works for them.

Market Analysis

competitors vs jammers

Before diving in, I conducted a thorough market analysis to ensure I hadn’t missed any existing solutions to this problem or similar ones. I have explored many types of apps, from direct competitors to social apps, dating, local events, hobby, and many more.

Pain point/1

Virtul vs real life

More and more apps focus on virtual interactions rather than the advantages of in-person meetings.

Pain point/2

Commitment is difficult

Users often struggle with fulfilling in-person meeting commitments, even after finding collaboration partners.

Pain point/3

Money oriented

Apps target pros. And prioritize making money from music over building relationships, skills, and networking.

Key insight/1

Meeting in person matters

Adding rehearsal rooms and a feature that matches users with people nearby, so it'll be easier to meet up in person.

Key insight/1

Meeting in person matters

Adding rehearsal rooms and a feature that matches users with people nearby, so it'll be easier to meet up in person

Adding rehearsal rooms and a feature that matches users with people nearby, so it'll be easier to meet up in person.

Key insight/2

Casual jams are in demand

Creating a platform with flexible scheduling
to reduce commitment anxiety and make collaboration easier.

Creating a platform with flexible scheduling to reduce commitment anxiety and make collaboration easier.

Key insight/3

Skills & Development Focus

Creating a platform that encourages collaborative learning and musical growth.

I wanted to create a platform that encourages collaborative learning and musical growth.

Pain point/3

Money oriented

Apps target pros. And prioritize making money from music over building relationships, skills, and networking.

Pain point/2

Commitment is difficult

Users often struggle with fulfilling in-person meeting commitments, even after finding collaboration partners.

Key insight/2

Casual jams are in demand

Creating a platform with flexible scheduling
to reduce commitment anxiety and make collaboration easier.

Online survey

Understanding the users

Understanding
the users

To better understand users' needs, I published a survey among musician communities. I wanted to understand the current situation and the musician's pain points when looking for a partner to jam with. 64 people answered the survey.‍

74%

Prefer to play music face to face

83%

Played in a band

78%

Struggle to find partners

User persona

Based on the survey, mostly based on the hyper-engaged responders, I developed a user persona to refer to in the process: Ben Scott

“ I love the energy when playing with others. when we are all in the zone, the sky is the limit”

Ben Scott

Demographics

Age:

Location:

Tel Aviv

Education:

Mechanical Engineer

Job:

R&D UAV at Elbit system Ltd

Family:

married +1

Skills:

playing Electric Guitar since the age of 16

Music Genre:

Progressive, Rock, Jazz

Tech

Music: Spotify

Massaging: Whatssup

Social: Facebook, Instagram

Goals

Develop his skills through practicing with partners

Jam with new musicians with common interests

Meet new existing musicians to learn from

Frustrations

Finds himself playing alone for quite a period.

Many of his friends have left this hobby

Having a busy schedule

Habits

Favourite artists

Have impressive collection of 6 guitars

20 minutes a day playing guitar

Plays also acoustic guitar, keyboard, and drums

love building with Legos from imagination

Rock & Jazz musician

#Jam with others

#Play music together

Kaipa

Dream Theater

Mike Stern

Why is it important to play together?

Some inspired me with their answer to this question.

There are moments of exaltation; music is a means of communication, and it also gives a lot of motivation to play more and, in general, content for life.

I love the energy when playing with others, when we are all in the zone, the sky is the limit.

Togetherness inspires creation and feeds the imagination, creativity, desire, and other elements that transform and create bands.

i decided to consider these challenges point

Location

Timing

Genre

Level

Gender & Age

People’s

chemistry

Information Architecture

Building the flow

Based on the insights gained from the research, I defined the app's architecture. This step helps me to validate my solution before jumping to visual wireframes.

Onboarding

Jam page

Jam details

Join Jam

Jammer info

Jam details

Join Jam

Create Jam

Enter details

Publish

Explore

jammers info

Jams info

Bands info

Rehearsal rooms rental

Add a Jam/band

Favourites

Filter search

Map search

My Profile

Basic info

Approved jam session

Inbox

Private chat

Jam chat

Meet Jammers.

your way to connect people

Meet Jammers. your way to connect people

The final step was to design the user interfaces. I decided to use dark colors and Glowing green, together with visual elements from the music world.

Design & Prototype

On boarding welcoming

To let other jammers know each other better, the user has to provide basic information in only 4 onboarding steps.

Home screen exploration

The Explore Jams page offers personalized matches of musicians, spaces, and sessions nearby. Filtering system allows users to find their perfect match based on preferences.

First user

Pop-over

First-time users will receive a pop-up message explaining the icon method I created for easier search.

Design & Prototype

Join a jam

Users can choose between cover jams and original music jams or join existing bands.

Design & Prototype

Creating a jam session

Users can easily create and publish custom jam sessions that appear in their connections' feed, making musical collaboration seamless

Design & Prototype

Location search

Explore and connect with local musicians through intuitive map interface

Explore and connect with local musicians through

intuitive map interface

Design & Prototype

Get to know the jammers

Detailed musician profiles provide rich insights into each artist's style and preferences

Full prototype link

What’s next?

Usability testing

The next step of this project is to conducing usability testing to refine and validate the solution.

Web platform

In order to give the user a complete experience, I would like to design a web platform. As recent studies show, mobile usage is in a constant growth. With that said, in 2018, 42% of web visits in the U.S were made from a desktop, and the total time users spent on sites when using desktop devices was still larger than the total time for mobile (58% via desktop). Jammers users can find it useful to access the platform via desktop.

Jam festival

Jam festival is a multi-day music event featuring continuous, spontaneous performances by various artists jamming together on multiple stages, accompanied by food vendors, and an immersive atmosphere for free-flowing musical collaboration.