‘Amitim le Zchuyot' (Peers for rights) is a national program transforming mental health advocacy in Israel by making rights accessible and fighting stigma. Led by professionals with lived experience, the program combines personal insight with professional expertise to advance mental health rights.
Since 2021, delivered Amitim's complete digital ecosystem: 'Amitim le Zchuyot' content hub, business marketing platform, and personal story-sharing software.
Ownership
UX-UI design
design system
Copywriting
User-testing
Prototyping
Handoff
Amitim le Zchuyot features peer advocates who share their experiences through lectures and personal stories. The platform provides tools for creating structured narratives, helping speakers craft and deliver their powerful messages effectively.
The platform enables individuals to document their mental health journey, extract key insights, and craft compelling narratives for their lectures. Through structured storytelling, these personal experiences become powerful tools for changing perceptions and promoting understanding.
User testing has provided valuable feedback, shaping the platform's features to better serve the community's needs.
The tool was showcased at the international EMNESH conference to a community of leading global researchers focused on experiential knowledge for research, program development, and mental health system reform.
The next development phase includes a mentorship space, where speakers can receive guided support throughout their storytelling journey.
Leading the UX redesign to simplify rights accessibility, transforming complex content into clear, user-friendly pathways. While Lusha (voluntarily) contributed business insights, I used them to create the website as an intuitive digital resource focused on rights accessibility.
Create a business-focused website that combines professional insights and lived experiences to enhance service accessibility. The website offers paid lectures, practical tools, and educational content for mental health-inclusive customer service.
Noga shtainman
׳Amitim le-zchuyot׳ Director progtam of
